Pilots Projects
We are running a number of Pilot projects with several major companies as we intent to expand to major markets outside the Aiport.

Absa Project Rise and Shine
We have run this project at Johannesburg head office with 4500 people and have been pleasantly surprised by the Monthly turnover which stabilised to a 20% above projections. We also have experience some setbacks due to the different market and its non-dynamic nature we experienced resistance due to our sale style adopted from the dynamic airport customer, but have been welcomed by majority customers. Correcting this we will be launching a Loyalty card and establishing a partnership with a premium coffee company as an incentive to our customers.

Our customer numbers has been steady growing from Month to month by 10% we believe with the strategy of loyalty card and luxury coffee we would not only maintain but grow the size of our business

ABSA Corporate Launch

Hotel Groups
We launched on 15 July 08 with two four star hotel in Johannesburg east rand. We have not had exciting turnover but have been performing steady at 8% below projections. On 20 July we are launching with the Protea Hotel in Cape Town we can test viability and monthly figures so to grow with the group. This strategy we do charge for the service but offer it as a complimentary service by the Hotel. We get income from the hotel for our services but plan use marketing (sponsorship) as a future source of income with this strategy. Customer figure are very encouraging, so believe it links well to our overall strategy

Malls (Multiserve)
We are relaunching our mall campaign this time aware of the pit falls of correct selection of Malls and training staff. Have secured a partner with multiserve the shoe repair company and will use their network of 190 malls. We launched on 15 August 08, at Lakeside mall in Boksburg East of Johannesburg with very mediocre results so far. We mainly believe it is a mixture of Mall selection which then damages the operator, we are reviewing this strategy with hope of higher positioned malls